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written by Sam Greenspan

Let’s discuss a tongue-in-cheek law and then PARADOX IT TO DEATH.

Bettridge’s Law of Headlines is one of those tongue-in-cheek life aphorisms like Murphy’s Law or the Streisand Effect. It states: “Any headline that ends in a question mark can be answered with the word ‘No.'”

Questions in headlines have historically been frowned upon — at least until clickbait was invented, they became a necessity to compete. Now every website uses them; still frowned upon, now just mainstream. Like the use of “irregardless.” Or people openly discussing their “brand.”

Bettridge’s Law is a reminder and a subtle omnipotent judgment, reminding quality writers to craft quality headlines. After all, if you ask a question in a headline and the reader’s answer is instinctively “no,” your article is thereby rendered useless.

I’ve certainly fallen victim. I’ve pumped out such articles as:

Are You Taller Than the Average Person in the World?

Did I Subtly Name My Kid After a Simpsons Character?

Four Philosophy Professors Got Feces in the Mail — Is a Rival Professor to Blame?

Was Good Burger Accidentally the First Anti-GMO Movie?

This Is the Ugliest College T-Shirt in Existence — Should I Buy It?

Is the Solution to Internet Comments to Charge People to Make Them?

Is Supercalifragilisticexpialidocious Secretly a Sexist Term?

I caught a LOT of “NOs” on social media over that last one.

Am I ashamed? (No.) Wow, it works.

Well, maybe. Blogging is a different animal with a different set of mores. It’s a medium that requires a direct action (a click) to earn a reader. Compared to a newspaper, when the headline’s job is to inform and the reader’s only required action is slightly shifting the position of their pupils, headlines take on a monumentally different sense of import.

Plus headlines have evolved so much — to the point where Facebook was overrun a few years ago with the Upworthy-style “He Thought the Woman Was a Turtle, But Watch This Video. 19 Seconds In, Wow. I’m Crying” — that questions are almost an oasis. From a trusted website, they might even be an indication that you’re going to read something surprising, enlightening and well-reasoned.

But that’s not really why I’m writing this. No, I’m here because I just beat Bettridge’s Law of Headlines.

How? Read the headline of this post.

Now try to follow the Law.

BOOM. WarGames computer status: Destroyed.

Ahem.

For reference, I’ve been sick all week.